(c) Google page ranking and popularity

Have you ever thought above how Google Page ranking works? How do you get your page when your search for it in Google? Since its beginning, it has become a very complex procedure. There are a huge lot of variables and parameters that are quantified before Google rates and lists the pages on their list.

One of the most important thing is quantifying the popularity of a web page in Google search is the relevancy of the text on the page. After that it is very important that how popular is it on the internet. How many links are pointing to it. And not just links, how many relevant links are pointing to the page. Google has just come up with a new algorithm that they have named LSI [Latent Symantec Indexing] which determined how much are the words on a page related to each other. This helps in combing those wasteful pages which have random words residing on them.

But link popularity still remains one of the most important criteria in determining the importance of a Google page rank today.